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Education Industry Forums

Targeted sessions for international educators


April 28, 2023 | 4 - 5:45 pm

4 - 4:45 pm
The Only Constant is Change: Labour Market Trends You Need to Know

Presented bDenis Gravelle, Co Founder


COVID and rapid advances in technology have disrupted many of the sectors of Canada’s economy. This presentation will focus on identifying trends in the labour market and offer crucial insights such as specific skills employers need, shifts in labour market demand, adopting a lifelong integrated learning life, and the career directions that offer the highest potential for international students and graduates. 

Denis Gravelle is the co-founder of Devant, a subsidiary of Academica Group, leading career and skills development projects in collaboration with industry and academia. Denis has led workforce development projects focusing on newcomers and international students. An experienced educator and trendsetter, his focus lies primarily on workforce development and skills training in the age of disruption. Denis has held previous leadership positions in adult learning and workforce development at Seneca, Humber and Fanshawe Colleges, and earned his BA from Western and MEd from OISE University of Toronto.

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5 - 5:45 pm
Multi-Channel Marketing and Recruitment: Strategies to Make You Stand Out from the Crowd

Presented by Mike Henniger, President and CEO Illume Student Advisory Services

Diversity has never been more important in international recruitment. Competition is fierce, students have more options, and affordability and accessibility are paramount. What can institutions do to ensure that their brands resonate with the new, savvier student consumer? This session explores the themes of differentiation, branding, channel integration and stakeholder empowerment to increase the sophistication of recruitment efforts. Strategies will be discussed to help recruitment offices of all sizes and budgets make the most of their resources and provide the best possible service to their potential students. 

Mike Henniger is Chief Executive Officer at Illume Student Advisory Services and is an international education professional who brings two decades of success and experience in the university, vocational and language training sectors. Mike has helped education institutions across the globe build their international student recruitment capabilities. He is passionate about marketing, recruitment and student services and is a global thought leader in international education and a popular speaker at education conferences and institutions around the world. 

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